
I thought I would use a real world example now about actually buying something and discussing how the process currently works in our standard world (part I) and then how Crowdstorm will enhance this (Part II). I'm actually going through this process right now so it is very appropriate.
So..
Setting the SceneI'm after a new mobile phone as my existing Nokia 6310i has been dropped about 15 times, gets full of dust, and seems to be a bit behind the times these days. I know I want another Nokia as I like the operating system and menus. So, what next?
- I'd go into a shop and look at the Nokia phones on display to see which ones grabbed my attention in terms of shape and style. I'd probably then make a note of a few I liked and create a shortlist.
- Next, I'll take this shortlist and try to read some magazines or find reviews and information on the web about the handsets. I understand the technical aspects so I may compare a couple and look at what they offer.
- So, next I email a couple of them to some friends who I know get good phones and similar ones to me, and ask them their opinion. Some have heard about it while most haven't.
- Lastly, I take a couple of the phones that look like the best bet and them compare prices on them at a price comparison engine before finally choosing the one I want and taking the plunge!
Phew...
So - what's wrong with that you ask? Well, it seems like we're trying to fit our buying requirements around the process that already exists in the market, rather than it adapting to us. For starters, the phone shops don't actually tell me which one is good or popular and I generally get an annoying salesman in my face who knows less than I do. Secondly, the magazine reviews are the opinion of one person and often are different between publications because of this. Who do I believe? Also, some gave it 3 stars, some gave it 4 stars, and 1 gave it 9/10. What does that mean exactly?
My friends also have slightly different views about their preference for phones and of course a few of them can't keep up-to-date with the whole market between them. Seems like I need more friends or to open up my network a bit :-) I think I may have bought the right phone now but I won't really know till I get it and become the guinea pig. All in all, it has taken me 5 days to find it!
Is there a better way? You betcha...
(stay tuned for Part II)